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Industry buzz

Edelmann: a fine jewellery box for The Beat by Burberry

For the development of its latest fragrance, The Beat, which was launched this spring, the famous British brand teamed up with packaging group Edelman.

The small glass and metal bottle, adorned with Burberry’s cult character, has been packed in a delicate folding carton, which resembles a jewellery box with a finished slipcase, realised using two colour printing. Hot foil stamping was used to enhance the pure white with the Burberry plaid in metallic silver and black, and the brand writing is embossed.

The special construction of the gleaming, silvery inset with hollow walls ensures that the bottle is protected and enables high-quality presentation

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