In the wake of the launch of launch of two new Surlyn grades, thus further expanding the palette of creative possibilities offered to designers in perfumery and cosmetics, DuPont is with Geneva’s Art and Design school (Haute École d’Art et de Design or “HEAD”) and the trend agency Beautystreams to launch the first edition of the “Be Surlyn and Design” contest and invites the students of to get inspiration for their creations from the well-known resin.
A dozen students in “Bachelor of Arts in product, jewelry and accessory design” at HEAD will take up the challenge to create a new design for a perfume cap made with Surlyn. Expert representatives from large brands in perfumery-cosmetics will make up the judging panel, headed by the designer Thierry de Baschmakoff. “In perfumery, the bottle and cap play a significant role; it is the object that links the brand’s identity with the inner essence of the fragrance. While the perfume consumes, the container lasts. That’s why brands give a special care to its design quality” noted the French designer.
The young would-be designers have been invited to be driven by their creative spirit in order to submit their final proposal early next year. They will be able to feed their imagination with one of the key trends unveiled by the Beautystreams agency for the 2018 autumn/winter season.
“Behind every packaging design, there is a story. Use Beautystreams’ forecasted trends to inspire your own universe and tell your story aligned with upcoming market trends,” said Michele M. Superchi, Marketing & Sales Manager at Beautystreams.
The DuPont technical team will ensure a personalized follow-up of the project, as highlighted by Guillaume Beyrath, Technical Service Representative for cosmetics applications: "Just like we do with large brands, we are willing to support the students and help them ensure the technical feasibility of their designs. Surlyn is a living material. Any new creation requires a good knowledge of its technical, sensory and aesthetic properties.”
The contest was officially launched by Thierry de Baschmakoff on November 6 at the European Technical Center in Meyrin, in presence of all partners.
