For its new injected mascara brush showcased at the latest Luxe Pack tradeshow in Monaco, SIMP has selected DuPont Performance Materials (DPM) Hytrel TPC-ET thermoplastic elastomer.

SIMP Mascara Brush Featuring DuPont Hytrel TPC-ET Thermoplastic...

SIMP Mascara Brush Featuring DuPont Hytrel TPC-ET Thermoplastic Elastomer

The composure of strength, flexibility and mechanical resistance makes DuPont’s Hytrel TPC-ET thermoplastic elastomer compatible by design with make-up products. In response to an increasing market demand for strong compatibility of substance and shape, DuPont and SIMP have found a perfect balance between performance attributes and technical requirements, thanks to Hytrel,” explains DuPont in a release.

A specialist of injected plastic applicators for make-up, SIMP is accountable for 35% of the market’s plastic applicators, which are used by major cosmetics brands around the world.

For ten years, Hytrel has been the main ingredient for the collaboration between DuPont and SIMP. Due to its excellent crossover properties and flex fatigue resistance, it brings a single-material solution for parts that previously required multiple composite assemblies.

We are proud that our collaboration with DuPont has enabled us to adapt this high performance resin to an exciting new application. The combination of flexibility and coloration makes this new type of mascara brush a trendy must-have. This joint endeavour fuels our passion for innovation even more,” explained Éric de Bardonnèche, Sales and R&D manager, SIMP.