Inter Parfums has entered into an exclusive worldwide fragrance license with the Alfred Dunhill brand. The ten-year agreement commences on April 3, 2013 and replaces a previous license agreement with Procter & Gamble that terminates on April 3, 2013.
Inter Parfums will take over production and distribution of the existing Alfred Dunhill fragrance collections. Sales of current fragrances are planned for Spring 2013 and a new men’s scent is contemplated for 2014.
“The new men’s scent planned for a 2014 launch will be supported by a distribution strategy that recognizes and utilizes Alfred Dunhill’s luxury positioning,” said Jean Madar, Chairman and CEO of Inter Parfums, Inc.