The German producer of refined essential oils and perfume compositions Düllberg Konzentra GmbH & Co KG has appointed Mr Syed Sumair Ali as its new Area Sales Manager Africa (Sub-Saharan Region) for Fragrances & Essential Oils. Syed Sumair Ali has worked in FMCG and product development for over five years, and his professional experience includes handling the African market for a leading manufacturer of perfume sprays.

Syed Sumair Ali has been appointed Area Sales Manager Africa for Düllberg Konzentra GmbH & Co KG

Globally, Africa has the fastest growth over the last five years, with its 13 billion inhabitants. Continued population growth, increased consumer awareness and lifestyle changes through urbanisation are driving demand for beauty and personal care products in the African market. Naturally, we want to tap into this trend with our high-quality products. We are delighted to be boosting our sales activities in this region with the competent support of Syed Sumair Ali”, says Christian Düllberg, Managing Director of Düllberg Konzentra GmbH & Co KG.