Royal DSM plans to move most of its sun care formulation prototypes into tubes made by Albéa. According to the company, tubes are the packaging format that delivers the most significant sustainability impact as well as safety and hygiene benefits.
“In addition to protecting from microbial contamination, the tubes also deliver on cost of performance with minimum product loss (versus spray formulations, for example) and provide the use of use for consumers,” said DSM in a statement.
Meet today’s expectations
While the move toward more sustainable beauty and personal care products is nothing new, DSM says that consumers are increasingly paying attention to the sustainability of packaging.
According to a recent study from Mintel, this trend affects all countries of the world. Actually, 83% of Malaysian adults said they would like to see more innovative sustainability ideas from big beauty brands, while over half of German adults said they believed that eco-friendly packaging for grooming and beauty products are plastic-free. “Given that the cosmetics industry produces more than 120 billion units of packaging annually1, the opportunity to have a positive impact on the planet through progress in more sustainable packaging is tremendous,” underlined DSM.
In addition, rising consumer concern about packaging safety and ease of use is fuelling demand for contamination-free packaging that can help deliver peace of mind to consumers.
Create a sustainable value chain
Thanks to the partnership, the two companies can provide customers with a complete sustainable solution in sun care.
Indeed, Albéa’s tube used in DSM’s formulation prototypes combines the 3Rs of increased sustainability: recycled content, recyclable-ready and reduced weight. Albéa’s tube is composed of the light eco-design looking SLIM cap combined with the downgauged web leveraging the Thin-Wall technology for a reduced weight solution. The tube also incorporates a maximum level of Post-Consumer Recycled (PCR) content, the tube reaching 38% of PCR (62% excluding the cap) for a tube D35, 50ml thus participating to moving towards a circular economy.
Albéa]’s tube perfectly complements DSM’s recently launched PARSOL EHT, a highly efficient, eco-friendly UVB filter.
DSM also offers to the industry its free online formulation tool, DSM Sunscreen Optimizer, which now includes a feature that supports customers with real-time eco-classification and ranking for formulations in development and on the market.
“To make our offering more sustainable, we need to work together and strive to introduce sustainable practices at every stage and in every area of our operations,” says Gaelle Bathany, Global Director Sustainability DSM Personal Care and Aroma Ingredients. “This requires shifting our mindset as well as taking many small but thoughtful steps in the right direction.”
“Two leaders combine their expertise, mindset, innovation capabilities as well as social and environmental responsibility so that beauty and personal care brands can ultimately deliver on their own commitments to their stakeholders,” added Caroline Hughes, Head of Marketing, Albéa Tubes.
