Follow us twitter facebook
Edition: Global
Click here to subscribe toour free weekly newsletter click here
Industry buzz

DSM appoints ex-Unipex to develop its hair care business

DSM Personal Care, a global supplier of cosmetic ingredients, has appointed Mélanie Waeckel to lead its global hair care marketing.

Further to of the launch in 2010 of Tilamar, its first hair care range, DSM confirms its aspiration to further grow its hair care business.

In the last five years the company has brought to the market an exciting new range of hair polymers, and its customer base is expanding globally. It is part of my new role to build on this success and bring even more customers on board by promoting the Tilamar range. Concurrently, through partnerships and joint developments, we will continue to innovate for - and together with - our customers,” comments Mélanie Waeckel.

Mélanie Waeckel, a French national, holds a degree in Chemical Engineering from ENSIACET in Toulouse. With more than 15 years in the Personal Care industry, Mélanie has gained a strong experience in marketing, research and product development. She started her career as formulation engineer at Boots by developing skin care products. Later, she joined Eugène Perma to lead research and development projects in hair care. Before joining DSM, Mélanie developed and launched a range of marketing concepts as well as setting up and managing the formulation laboratory at Unipex.

© 2015 - Premium Beauty News -
latest news
MakeUp in newYork hosted more than 3800 visitors, with a growth of 12% of international guests.

MakeUp in New York moves to Javits Center to continue growing

The latest edition of MakeUp in NewYork was a huge success, announced the organisers. Held at the Center415 on 5th Avenue, in Manhattan, on September 11&12, 2019, the two-day B2B event dedicated to the makeup and skincare supply chain welcomed more than 3800 visitors, with a growth of 12% of international guests. Brazil, Canada, (...)

read more
job opportunities
Experts’ views
Victoria's Secret or the failure of a conservative positioning?

Laurence Bacilieri
Victoria’s Secret or the failure of a conservative positioning?

When the Victoria’s Secret show was cancelled it didn’t come as a surprise. In May, it was reported by The New York Times that the show would no longer be broadcast on network television. “We must evolve and change to grow. With that in mind, we have decided to re-think the traditional Victoria’s Secret Fashion Show". From 2001 to 2018, (...)

read more


We use cookies to give you a better browsing experience. By continuing your visit to this site, you accept the use of cookies. Read more and set cookies