Launched in 2022, Cosmogen’s Maxi Squeeze’n Detox packaging endorses the colors of the American brand drybar, specialist in prestige hair care, for its latest product : Crown Tonic, a pre-shampoo and scalp-balancing cleanser.

Its pad with soft spikes has been specifically designed to gently treat the scalp. As for the whole range, the patented ON/OFF rotary system allows to dispense the formula (ON), then apply it and clean the pad with soapy water.

Maxi Squeeze’n Detox offers a removable and reusable applicator, that can be sorted and recycled at the end of its life. The tube and cap are available in recycled and recyclable material. The shapes has been studied to be as effective as aesthetic and to provide a feeling of well-being during a privileged beauty time.