The skincare brand, which pioneered the clean beauty movement in the USA and was acquired by Japanese cosmetics giant Shiseido last year, will launch in all Ulta Beauty stores and online starting September 26, 2021.
Ulta Beauty, the largest beauty retailer in the USA, will offer an assortment of the brand’s skincare and body care portfolio, including Protini Polypeptide Cream, C-Firma Fresh Day Serum, and T.L.C. Sukari Babyfacial, Sugared Koffie Almond Milk Body Scrub and Sili Body Lotion, and a selection of hair care products, including Cocomino Glossing Shampoo, Cocomino Marula Cream Conditioner and Wild Marula Tangle Spray. Distribution in the nation’s largest beauty retailer marks a new era for Drunk Elephant and the opportunity to reach a new community of beauty lovers.
Founded by Tiffany Masterson in 2013, the brand initially launched with six products. Today, the line offers a full range of products for face, hair, and body.
"We are delighted to welcome Drunk Elephant to the Ulta Beauty family," says Monica Arnaudo, chief merchandising officer of Ulta Beauty. "Drunk Elephant is an incredible brand focused on the health of the skin from head to toe, and we know our guests will be thrilled to explore the brand offerings, embrace its philosophy, and have fun along the way!"