Premium Beauty News - Which positions did you previously hold before your appointment to Managing Director of Schwan Cosmetics?
Jörg Karas - I started at Schwan Cosmetics as one of the department managers in Production and was subsequently responsible for different, partly international areas within Operations. Six years ago I was appointed to the Executive Committee and have since been Head of R&D. After these very interesting and successful years leading this group I am looking forward to the new challenges ahead.
I am certain that Schwan Cosmetics will further set standards within the industry when it comes to innovation and client orientation and will continue to strengthen its leading position in Service and Operations.
Premium Beauty News - Where do you see the challenges in your new position? Which goals and objectives are you setting for yourself and what do you specifically want to „tackle“?
Jörg Karas - First and foremost it is imperative to secure and pursue the current positive economic development.
Sustainability is part of our DNA and not only a trendy expression for us. We have initiated a few major projects in all three dimensions – People, Profit and Planet. The harmony of these three aspects is ultimately what will make companies successful for the long‐term future. In addition we will put more emphasis onto our global production network ‐ especially in the growth markets.
Premium Beauty News - What is your vision for the company?
Jörg Karas - So far Schwan Cosmetics’ strategy has been a very successful one and subsequently offers an excellent framework for the future development. However it will no longer be sufficient in this industry to set the standards in product and service only. Successful companies will re‐invent themselves in shorter cycles and thus adapt to quickly changing market and client requirements. My vision: a dynamic organization for sustainable success – for our customers as well as for Schwan Cosmetics.