Follow us twitter facebook
Edition: Global
Click here to subscribe toour free weekly newsletter click here
Industry buzz

Dove unveils beauty mark for un-retouched images

Dove is championing the growing no-photoshop beauty movement. The skincare giant is launching a ‘No Digital Distortion Mark’ that will signal the absence of any alterations to its images from this July. The aim of the mark, according to the brand, is “to help women and girls navigate the media landscape letting them know that the image they see has not been digitally distorted to fit the ideals of what beauty is and isn’t.

Dove unveils its ’Real Beauty Pledge’ with Mario Testino - Photo: © PR Newswire / Dove

Dove unveils its ’Real Beauty Pledge’ with Mario Testino - Photo: © PR Newswire / Dove

Last year, we pledged to use images with zero digital distortion,“said Dove Global Vice President, Sophie Galvani, in a statement.”This year, we want to go one step further and give women a tool to help them understand what is real and what isn’t."

The new symbol will appear on all of Dove’s branded content globally, starting with its deodorant campaigns from next month. By January next year, it will also be rolled out across the company’s static imagery across print, digital and social medias.

Dove, which is known for its down-to-earth approach to beauty standards, first unveiled a ’Real Beauty Pledge’ that vowed to always feature ’real women’ of all ages, ethnicities and sizes in its campaigns, last year. It is not the only major brand communicating its no-photoshop stance to shoppers; earlier this year, US drugstore giant CVS announced the introduction of a ‘CVS Beauty Mark’, a watermark symbol that appears on unaltered images to signify its authenticity to customers. The mark made its debut in April, as part of the retailer’s first photoshop-free campaign, dubbed “Beauty in Real Life.

AFP/Relaxnews

© 2018 - Premium Beauty News - www.premiumbeautynews.com
latest news
Focus

MakeUp in NewYork to hold its 9th edition on September 11-12, 2019

The only event dedicated exclusively to make-up and skincare formulation, production and packaging on the East Coast will take place at the Center415, on the 5th Avenue, at the heart of Manhattan, on 11 & 12 September, 2019. MakeUp in NewYork 2019 will host +110 exhibitors in formulation, packaging, full-service, accessories and (...)

read more
job opportunities
Experts’ views
INFINITE BEAUTY. Embracing the future

Lipotec - Lubrizol
INFINITE BEAUTY. Embracing the future

Technologies that were unthinkable only a decade ago are now must-have essentials. We carry our lives in our smartphones. There’s an app for just about everything. And wearable technology, augmented reality and artificial intelligence are creating limitless possibilities for us to move, perform, look and feel better than ever. As (...)

read more

Features

We use cookies to give you a better browsing experience. By continuing your visit to this site, you accept the use of cookies. Read more and set cookies
close