Korean beauty — widely known as K-beauty—has steadily reshaped the global skincare conversation with its emphasis on gentle formulas,...
Digital marketing strategist
Dorcina Nash is a Canadian digital marketing strategist and beauty industry writer specializing in consumer trends, brand positioning, and the evolving intersection of skincare and e-commerce. With a background in data-driven content strategy and market research, she focuses on how global beauty innovations shape purchasing behaviour in Canada. Her work explores emerging skincare movements, ingredient awareness, and the digital ecosystems influencing today’s beauty consumers.
