Thanks to the extensive expertise and experience of Albéa, Dior has entrusted the group with the creation of its most recent product from the famous range, Diorshow 360.
New generation mascara
The rotating brush design marks the beginning of a new generation of mascara. “The new application technique is extremely comfortable and allows for a professional make-up result in record time,” claims Albéa.
The patented technology used by Albéa offers stable, silent and gentle revolving action. The galvanized silver ring on the bottom of the cap, a reflection of the Dior style, activates the rotating device, which turns the wand upward or downward for easy application.
Dior has chosen the Notch Helix brush by Albéa for its extraordinary new mascara. “The double helix brush with its original design optimally covers lashes as it delivers the formula, thanks to specific bristle spacing. It leaves the lashes perfectly coated in mascara and well-separated. The formula, packaging and brush design were specially developed for optimal revolving action.”
The result is spectacular: beautifully volumized lengthened and defined lashes!
“With Diorshow 360, Albéa shows its capacity to work with leading brands by providing breakthrough innovation. Albéa teams are hard at work to assist clients in their most ambitious projects and offer beauty solutions for tomorrow’s market,” says the company.