Photographic-quality decoration on wood is now a reality. To achieve the highest levels of quality using digital printing, Quadpack Impressions, the decorating plant of Quadpack Industries, has teamed up with Technotraf Wood Packaging, the group’s unit dedicated to the production of wood packaging. The plant’s decoration experts are experimenting new techniques and special inks to achieve decorative results on wooden components that inject real ’wow’ factor to beauty packaging.
"We are always looking for new ways to make packaging stand out. New advances in digital printing technology are yielding amazing results. But it is our teamwork with our Quadpack colleagues that really makes the difference. Combine our expertise in printing with Technotraf’s wood finishing know-how and the ideas of Quadpack’s design team, and what you end up with is truly spectacular. That’s when we effectively become a design factory," said Quadpack Impressions plant director David Tanyá.
A selection of digitally-printed wooden components was unveiled at the latest edition of the MakeUp in Paris tradeshow and a series of new illustrations should be showcased at Luxe Pack Monaco in October.
Beyond wood
The new decoration techniques developed by Quadpack Impressions are not just for wood but for other materials as well, like plastic or glass.
Furthermore, several additional effects can be achieved by applying traditional techniques such as hot-stamping.
Quadpack Impressions is currently offering digital printing on flat or slightly irregular surfaces. However, the company announces that printing on cylindrical packs and tubes is planned for the future.
