“Behind the beard trend, there is a huge movement onto the emancipation of men in the world of cosmetics. Slowly but steadily men arrived and defined their own space in the beauty world,” explains Matthias Pach, Head of Design at DieterBakicDesign.
The Germany-based branding and design agency is currently working on a new private label men’s care line for David Fechner, a high-end barber from Munich. “Beards are socially acceptable and here to stay. You don‘t have always to be freshly shaven for a business meeting or family celebration as it used to be the case. Today there are various degrees between clean shaven and a full beard and you need personal care products matching this trend,” says David Fechner.
“When it comes to men’s cosmetics, there is no wonder that the market missed some development cycles during its search of connection. Finally male consumers focus on small, interesting brands, those that have a story to tell,” adds Matthias Pach. “DieterBakicDesign has the necessary know-how to accompany these brands strategical and DieterBakicEnterprises has the right packaging solution.”