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DIAM develops its primary packaging full service offer

DIAM Color, a specialist of plastic injection and coloring for the creation of skincare, makeup and fragrance dummy bottles and testers, introduced its full-service offer under the Full BuY banner at the latest edition of ADF&PCD Paris.

Aware of the strategic importance of testers and dummies at retail, DIAM Color is developing its offer and moving towards a full-service proposition in line with the group’s strategy of accompanying brands on the market.

The company therefore launched a full-service offer that goes from the design and fabrication of the packaging to stock management, from in-store monitoring of units and replenishment of products and shades to delivery and installation in stores across Europe. Dubbed FULL BuY, this commercial concept is an integral part of DIAM Group’s development strategy, allowing it to tap into its competences and model its offer on customer needs and expectations.

In a context where the point of sale plays a major role in the consumer’s path to purchase, products and discovery tools like testers and dummies are becoming key to creating excitement at retail. The relevance of such marketing tools directly conditions the sale of a product. Since they are constantly manipulated by consumers in the store, dummies and even more importantly testers need to be of extremely high quality, and DIAM Color can offer the guarantee of such quality to retailers,” said the company in a statement.

DIAM Color operates three fully integrated factories based in France and China, with a a team of 100 employees, including a team entirely dedicated to color (offering 10,000 references and 600 new shades per year). DIAM Color is part of the DIAM Pack division, which brings together and develops the group’s packaging offer:

- Short-series plastic packaging and coloring: DIAM Color
- Folding cases and cardboard coffrets thanks to the acquisition of MR Cartonnage, which proposes a digital offer for dummies and small production series, in September 2017
- The development of a trading offer in China for high added value multi-material coffrets.

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