Follow us twitter facebook
Edition: Global
Click here to subscribe toour free weekly newsletter click here
Industry buzz

Deodorant is the keystone of American women’s beauty routine

Deodorant is the most important product in women’s beauty routine, according to a survey conducted by Unilever’s personal care brand Dove women across the U.S. [1] As a matter of fact, out of the products women use in their morning beauty routine, respondents ranked deodorant above the rest - twice that of toothpaste/toothbrush, four times that of foundation, nearly six times that of mascara and ten times that of eyeliner.

According to Dove, deodorant is not only the product that makes women feel the most confident, but it is also a step in their morning beauty routine they never want to skip.

Women said putting on deodorant before leaving the house is nearly:

  • 5 times more important than washing their hair,
  • 8 times more important than putting on mascara,
  • 13 times more important than wearing lipstick or lip gloss.

The data also uncovered interesting facts about the impact underarms can have on how U.S. women feel and act on any given day. When women have forgotten to apply deodorant it was revealed that:

  • 87 percent feel self-conscious,
  • 67 percent distance themselves from others,
  • 49 percent have gone back home to put it on.

The survey also showed 88 percent of women agree they would prefer a deodorant that also provides skin care benefits in addition to odor and wetness protection. Yet, they often stick with what they know and only 34 percent have switched their deodorant in the last year.

Footnotes

[1] The survey, conducted by Edelman Intelligence, includes insights from 1,574 women across the US aged 18 to 54. The survey was conducted in March 2016 using an online survey with a +/-2.47 margin of error.

© 2016 - Premium Beauty News - www.premiumbeautynews.com
latest news
Focus
MakeUp in newYork hosted more than 3800 visitors, with a growth of 12% of international guests.

MakeUp in New York moves to Javits Center to continue growing

The latest edition of MakeUp in NewYork was a huge success, announced the organisers. Held at the Center415 on 5th Avenue, in Manhattan, on September 11&12, 2019, the two-day B2B event dedicated to the makeup and skincare supply chain welcomed more than 3800 visitors, with a growth of 12% of international guests. Brazil, Canada, (...)

read more
job opportunities
Experts’ views
Victoria's Secret or the failure of a conservative positioning?

Laurence Bacilieri
Victoria’s Secret or the failure of a conservative positioning?

When the Victoria’s Secret show was cancelled it didn’t come as a surprise. In May, it was reported by The New York Times that the show would no longer be broadcast on network television. “We must evolve and change to grow. With that in mind, we have decided to re-think the traditional Victoria’s Secret Fashion Show". From 2001 to 2018, (...)

read more

Features

We use cookies to give you a better browsing experience. By continuing your visit to this site, you accept the use of cookies. Read more and set cookies
close