Follow us twitter facebook
Edition: Global
Click here to subscribe toour free weekly newsletter click here
Industry buzz

Demand for natural cosmetics continues to outperform the overall beauty market

Nancy Mills, Kline’s Consumer Industry Manager

Nancy Mills, Kline’s Consumer Industry Manager

The demand for natural personal care within the mature markets of Western Europe and North America, is maintaining high growth rates, according to market research firm Kline & Company. Recent findings show that while the segment’s 2011 growth waned slightly compared to the five-year compound annual growth rate of 13.9%, it still consistently outperformed the overall beauty market. Actually, Kline expects the global market for natural personal care products to maintain strong growth with a compound annual growth rate of almost 10% through 2016.

The natural trend runs deep

Kline’s Consumer Industry Manager Nancy Mills attributes the resilience of the natural personal care sector to ever growing consumer awareness of health, environmental, and sustainability concerns. “These drivers are near universal, but their influence varies significantly between markets,” she observes. "In Western Europe, consumers have a higher awareness and interest concerning product ingredients, business ethics, and sustainability practices, and many are astutely avoiding products which are natural only in positioning. In Eastern Europe, where the movement is starting to blossom, consumers aren’t yet as discerning.

Natural personal care is not a fad, but a genuine movement that’s manifesting itself in ever diverse product applications,” continues Mills. “The consumer is better educated, and this can serve the marketer well, particularly as credible certification standards are being implemented and recognized.

Differences between Europe and the U.S.A.

While they are both growing, the European and US markets reveal distinct features with distinct market leaders. “Moreover, within Europe, the dynamics of the naturals market varies significantly between countries,” explains Kline.

Rossmann currently has more than 1,580 shops in Germany and 790 shops in Eastern Europe through Rossmann Central Europe B.V with A.S. Watson (cooperation since 1996).

Rossmann currently has more than 1,580 shops in Germany and 790 shops in Eastern Europe through Rossmann Central Europe B.V with A.S. Watson (cooperation since 1996).

In Western Europe, the natural segment is becoming more mainstream. According to the market research firm, large, predominantly German drug stores, such as DM, Schlecker, and Rossmann, represent the fastest growing pan-European channel.

In the United States, traditional natural health food stores still lead the way, but mass outlets, such as Walmart - which recently introduced its own private-label natural cosmetics - are quickly increasing in significance. Indeed, more mass-market brands are recognizing the vitality and viability of the naturals segment with its inherent market cachet and consumers’ increasing readiness to pay a premium for genuinely natural products. The benefits are manifold; by increasing the channels of distribution and allowing consumers easier access to natural products, both ultimately contribute to the segment’s growth.

© 2012 - Premium Beauty News - www.premiumbeautynews.com
latest news
Focus
MakeUp in newYork hosted more than 3800 visitors, with a growth of 12% of international guests.

MakeUp in New York moves to Javits Center to continue growing

The latest edition of MakeUp in NewYork was a huge success, announced the organisers. Held at the Center415 on 5th Avenue, in Manhattan, on September 11&12, 2019, the two-day B2B event dedicated to the makeup and skincare supply chain welcomed more than 3800 visitors, with a growth of 12% of international guests. Brazil, Canada, (...)

read more
job opportunities
Experts’ views
100% natural and biodegradable film former offers enhanced sun care protection

Brittany Pease
100% natural and biodegradable film former offers enhanced sun care protection

LexFilm Sun Natural MB is a multidimensional film-forming polymer which imparts superior water-resistance to sunscreens in comparison to leading synthetic polymers. This latest innovation addresses consumers’ demand for natural ecofriendly ingredients, while supporting brands in their new product development goals as they navigate (...)

read more
Webinars
E-shop - latest publications
Regulations on the registration of cosmetic products in China (part2)
95.00 € excl. tax
Handbook. Cosmetics laws & regulations in the USA
100.00 € excl. tax
Regulations on the registration of cosmetic products in China
200.00 € excl. tax
Go to top ↑

Features

We use cookies to give you a better browsing experience. By continuing your visit to this site, you accept the use of cookies. Read more and set cookies
close