Specializing since 2009 in the development of “turnkey” cosmetic lines and the distribution of beauty products, De Bruyère continues to grow with the opening of new markets for its flagship brands and licenses (Lollipops Makeup, Inuwet and the of travel products line De Bruyère Beauté) as well as by organizing the distribution of foreign brands in France and Belgium.
Several niche brands such as The Balm (USA), Models Own (UK), or bath brand Bubble T have entrusted the company created by Marie Puech and her sister Charlotte to manage their relationships with retailers such as Monoprix, Galeries Lafayette, Marionnaud or Sephora. Distribution is also the business area where De Bruyère is recording its strongest growth and the company intends to develop this activity by extending its geographical reach to new markets, particularly in Southern Europe (Portugal, Spain and Italy). and by recruiting new brand-partners.
“Retailers trust us, they know that we can find interesting brands,” explains Marie Puech. “We are targeting niche brands with an original and affordable positioning that interest the buyers and meet the expectations of end customers including the so coveted millennials.”
The company, which employs a dozen people, has a high-performance logistics warehouse near Paris. De Bruyère also manages regulatory and EDI requirements, as well as the communication of the brands it distributes. “A comprehensive and well-oiled service,” concludes Marie Puech.