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Industry buzz

De Bruyère launches its first line

Established in November 2009 for the development of licensed cosmetic lines - from the artistic design to the marketing - De Bruyère has just launched Lollipops Make up, the first cosmetic spin-off of the French urban brand of feminine outfits.

Pink and chocolate, the Lollipops’ brand two favorite colours, are put to use on all the packaging of the cosmetics line. The eyeshadows and lipsticks play the card of fancy, inserted in shiny pouches. “For each season, the collection of pouches will be changed according to the trends emerging from fashion shows,” say the line’s designers.

Founded and run by Charlotte Catton, former manager at LVMH Perfume and Cosmetics, and by her sister Marie, the De Bruyère company aims to develop cosmetics lines for brands that are eager to enter the beauty market. The company’s philosophy is to develop its lines from “the beauty secrets that hide behind each brand universe, in compliance with their own histories, values and their DNA.

Lollipops Make up will be available from September 6, 2010, in all Lollipops outlets of France, Italy and Spain, and at Marionnaud’s in Italy.

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© 2010 - Premium Beauty News -
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