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De Bruyère consolidates the distribution of Lollipops Make Up

Lollipops Make Up strengthens its distribution. In France, the brand launched under license two years ago by De Bruyère, will make its debut at the Galeries Lafayette in July and in ten Douglas perfumeries, including flagship store at the Carrousel du Louvre. The products are also being tested in a Beauty Success perfumery in Bourges, in central France, and have been referenced by a dozen independent retailers affiliated with this network. The collection is also entering two Beauty Monop stores, at Abbesses and La Défense in Paris. To complement this network, the online store of the brand has been operational since the beginning of June: www.lollipopsmakeup.fr

Overseas, Lollipops MakeUp products are available in about ten countries, mainly in Europe but also in Singapore and in Australia. Other openings are underway, including China, Russia and the Middle East. In Romania, the brand has just entered Marionnaud’s chain stores.

Our initial sales target of one million euros in 2012 should be achieved,” said Charlotte Catton, president of De Bruyère. “Currently, the bulk of the turnover is made in foreign markets but the strengthening of the distribution will ensure good growth in France.

In addition, De Bruyère will launch this autumn the Lulu Castagnette makeup line, for which the company acquired the worldwide license last year. The range will feature a hundred references and will be launched in Russia first. “More generally, export markets will be our main focus for this brand which enjoys a strong image abroad,” explained Charlotte Catton.

Finally, De Bruyère plans to launch a Lollipops fragrance in 2013.

V.G.

© 2012 - Premium Beauty News - www.premiumbeautynews.com
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