Dave Lackie (@davelackie), editor and founder at Beauty Departure magazine, was revealed as the top influencer during the fourth quarter of 2019. With over 162,000 followers, David Lackie reached a maximum “influencer score” of 100 on GlobalData’s Beauty Influencer Platform, which tracks more than 250 global beauty experts and their discussions on Twitter.
Sarah Berryman (@sarah_berryman1), a beauty blogger, was ranked second among beauty experts with an influencer score of 73, while the UK-based beauty and book blogger Hannah Ween (@HannahHeartss) was ranked third with an influencer score of 63.
The top 10 beauty influencers also include Makeup.com (@makeupdotcom), Hayley Hall (@hayleyhall_uk), Jeffree Star (@jeffreestar), Anastasia Smith (@GlamorableBlog), Chloe Brewer (@LadyWrites_Blog), Kirsty Merrett (@labelsforlunch) and Siobhán (@Beautylymin).
Among the companies, Sephora has emerged as the most discussed company among the beauty experts, followed by Clarins and Boots UK, respectively. The conversations about Sephora were led by its winter beauty product collection, which includes Winter time eye & face palette with warm neutrals, crystal face palettes and earth eye palettes.
According to GlobalData, in Q4 2019, ‘Makeup’ emerged as the top trend discussed among the industry experts, followed by ‘Skin Care’, ‘Lipstick’ and ‘Eye Shadow’. The conversation about make-up was largely driven by the latest collection of makeup products launched by different companies in the market.
