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Customization and luxury: A winning factor

Today, beauty brands face challenges to make a difference in the luxury segment and keep bringing the dream factor to the consumer while becoming more sustainable. Xavier Leboucher, Development Packaging Prestige/Premium and Innovation Director at Puig, explains how the company has conducted actions transversally and reviewed, for instance, production processes to reduce water consumption.


Xavier also presents the innovation presented for L’Atelier Prada, which was awarded at the PCD show this year. An innovation based on customization to offer customers twelve different stirrups for their perfume bottle.

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Édition Spéciale by Luxe Pack unveils its program

Édition Spéciale by Luxe Pack, the first exhibition dedicated to environmental-friendly packaging solutions, will be held on June 4 and 5, 2019 at the Carreau du Temple in Paris, France, during the European Sustainable Development Week. With two months left until the event, the organizers have unveiled the main features of the program, (...)

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Radiant skin first thing in the morning

Lipotec - Lubrizol
Radiant skin first thing in the morning

The empowerment of women has made them aware that their freedom has no limits and that they can go as far as they want. They don’t feel like super women capable of doing everything perfectly, they claim imperfection and they elect what to do with their time. Today’s women choose to make the most of their life, without missing any (...)

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