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Customization and luxury: A winning factor

Today, beauty brands face challenges to make a difference in the luxury segment and keep bringing the dream factor to the consumer while becoming more sustainable. Xavier Leboucher, Development Packaging Prestige/Premium and Innovation Director at Puig, explains how the company has conducted actions transversally and reviewed, for instance, production processes to reduce water consumption.


Xavier also presents the innovation presented for L’Atelier Prada, which was awarded at the PCD show this year. An innovation based on customization to offer customers twelve different stirrups for their perfume bottle.

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A new trade show dedicated to clean beauty in London

Dubbed Clean Beauty in London the new trade show intends to gather experts, scientists, suppliers, brands, influencers and journalists under one roof “to build the future of clean beauty.” Taking place on October 12 & 13, 2020 at The Brewery, located at 52 Chiswell Street at the heart of London, the event aims to encourage (...)

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The rise of indie French Touch - Three favorites from the “Made in France” Exhibition

Cosmetics Inspiration & Creation
The rise of indie French Touch - Three favorites from the “Made in France” Exhibition

Who said “Indie” only came from the US? French Beauty brands are blooming with a renewed creativity, disrupting the indie game with the French savoir-faire. Beauty trends and marketing firm Inspiration & Creation has selected their three favorites from the last edition of the ‘Made in France’ show. Vive la Révolution! American indie (...)

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