Today, beauty brands face challenges to make a difference in the luxury segment and keep bringing the dream factor to the consumer while becoming more sustainable. Xavier Leboucher, Development Packaging Prestige/Premium and Innovation Director at Puig, explains how the company has conducted actions transversally and reviewed, for instance, production processes to reduce water consumption.

Xavier also presents the innovation presented for L’Atelier Prada, which was awarded at the PCD show this year. An innovation based on customization to offer customers twelve different stirrups for their perfume bottle.