Croda, Crodarom and Sederma will spotlight their most novel formulations, textures, botanical ingredients and actives at this year’s Suppliers’ Day event, which will be held on 10 and 11 May 2016 at the New Jersey Convention and Exposition Center, 97 Sunfield Avenue, Edison, NJ.

With the rising popularity of the selfie placing increasing scrutiny on...

With the rising popularity of the selfie placing increasing scrutiny on appearances and photo-shopped images driving the desire for picture-perfect skin at all times, consumers everywhere are looking to minimise the micro-signs of ageing. To address this need, Croda has launched Prolevis, a new high molecular protein hydrolysate with high film forming properties offering consumer-perceivable skin smoothing, tightening and firming.

New this year, formulators and R&D experts can schedule 10 minute, one-on-one consultations with an array of Croda experts in advance of the event, or just stop by the group’s booth to discover novel formulations and textures, as well as the unique ingredients used to build their chassis, develop claims, inspire their emotive stories and produce their active benefits.

New product launches

Croda will present its latest product launches and initiatives including:

- Prolevis, a new high molecular protein hydrolysate with high film forming properties that envelops the skin, instantly smoothing visible surface wrinkles and imperfections. “With a growing demand for instant effects from skin care applications, an immediate sensory cue is ideal to convey product efficacy. Offering consumer-perceivable skin smoothing, tightening and firming, Prolevis is the obvious choice for formulations, delivering a range of functional anti-ageing claims,” claims the company.

- Les Delices from Crodarom is addressing the consumer’s need for emotional well-being and body and mind connection. The range has been developed to awaken the five senses.

- Also new from Crodarom is Elfe Flower, an extract of Epimedium grandiflorum that has played a multifaceted role for more than a thousand years in traditional Asian medicine with its anti-inflammatory, antioxidant, antibacterial, anti-ageing, anti-fatigue and moisturising properties.

- Sederma will feature its new active ingredient Citystem that has been designed to fight against the visible and invisible pollution damage to the skin. Originating from plant cell culture and sustainably produced, Citystem provides a new approach to pollution’s effects on skin, with visible instant and long term cosmetic benefits.