Follow us twitter facebook
Edition: Global
Click here to subscribe toour free weekly newsletter click here
Industry buzz

Croda launches Prolevis for instant skin smoothing

Croda, a global speciality chemical company, is launching Prolevis, a new high molecular weight protein hydrolysate that is able to instantly smooth the skin, visibly reducing the appearance of surface wrinkles and imperfections.

Selfies place increasing scrutiny on appearances

Whilst consumers are increasingly aware of the ageing effects of their daily routines, for many the prevention of fine lines and wrinkles is too late. With the rising popularity of the selfie placing increasing scrutiny on appearances and photo-shopped images driving the desire for picture-perfect skin at all times, consumers everywhere are looking to minimise the micro-signs of ageing.

With up to 75% of consumers highlighting that Prolevis gave them instantly smoother looking skin, it is the obvious choice for skin care formulations. With customisation and personalised products on the increase, Prolevis is able to capitalise on this trend by delivering a range of functional anti-ageing claims depending on its level of inclusion, including consumer-perceivable skin smoothing, tightening and firming,” claims the company.

The image above, taken using specialist VISIA® high quality imaging equipment, demonstrates that after one application, Prolevis is able to impart an instant visual reduction in the appearance of fine lines and wrinkles. - VISIA® is a registered trademark of Canfield Scientific, Inc.

The image above, taken using specialist VISIA® high quality imaging equipment, demonstrates that after one application, Prolevis is able to impart an instant visual reduction in the appearance of fine lines and wrinkles. - VISIA® is a registered trademark of Canfield Scientific, Inc.

© 2016 - Premium Beauty News - www.premiumbeautynews.com
latest news
Focus
spip-vignette

A new trade show dedicated to clean beauty in London

Dubbed Clean Beauty in London the new trade show intends to gather experts, scientists, suppliers, brands, influencers and journalists under one roof “to build the future of clean beauty.” Taking place on October 12 & 13, 2020 at The Brewery, located at 52 Chiswell Street at the heart of London, the event aims to encourage (...)

read more
job opportunities
Experts’ views
India emerges as the next beauty giant

Asia Cosme Lab
India emerges as the next beauty giant

Thanks to a growing young population (first youth population in the world) and the emergence of a vast middle class, as well as a higher Internet connection from both urban and rural areas, India is set to emerge as the next beauty giant after China. Asia Cosme Lab took a deep dive in the fascinating Indian market, where both (...)

read more

Features

We use cookies to give you a better browsing experience. By continuing your visit to this site, you accept the use of cookies. Read more and set cookies
close