Croda has unveiled Nutrinvent Balance, a novel encapsulate designed to deliver instant sebum reducing benefits on the scalp, as the very latest innovation in their hair care ingredient portfolio.
Novel encapsulation technology
Nutrinvent Balance employs a novel encapsulation technology to ensure the targeted delivery and controlled release of actives onto the scalp and hair.
According to Croda, the new ingredient is suitable for inclusion in a wide variety of hair care formulations, and delivers instant sebum reduction on the scalp from the first application. Nutrinvent Balance specifically targets consumers prone to scalp oiliness.
“With effects that continue to improve with repeated applications, consumers are offered an opportunity to adapt their usual hair wash routines, with consumer perceivable improvements in scalp oiliness and hair aesthetics, for hair that looks and feels cleaner for longer,” said the company in a statement.
Maintaining the scalp in good condition
According to Croda, consumers are seeking more convenient and sustainable hair care solutions. They’re increasingly looking for time-saving solutions, but a also increasingly aware of the need to maintain scalp wellness. This is particularly the case of those who have adopted intensive hair wash routines to combat scalp oiliness. They are now looking for gentler solutions to tackle oily scalps without compromising on the condition of the scalp or hair aesthetics.
Nutrinvent Balance is a vegan ingredient, featuring 98% natural content according to ISO 16128 and can help reducing water consumption during use.