The manufacturer and retailer of soap, skin care products and toiletries, Crabtree & Evelyn, Ltd. announced on July 01 that it filed a voluntary petition under Chapter 11 of the U.S. Bankruptcy Code in the United States Bankruptcy Court for the Southern District of New York.

Through the petition, Crabtree & Evelyn aims to pursue a plan of reorganization “to capitalize on opportunities for future growth and profitability, including evaluation of its real estate portfolio, strengthening brand strategies and restructuring of its financial obligations”.

Other members of the Crabtree & Evelyn Group (including affiliates in Canada, the European Union, Hong Kong, Malaysia, Singapore and Australia) have not filed for protection.

The company said that day-to-day operations and business will continue operations through its wholesale, e-commerce and retail channels.