Follow us twitter facebook
Edition: Global
Click here to subscribe toour free weekly newsletter click here
Industry buzz

Covit is back on tracks!

September 2010, a fire destroys the anodizing workshop of Covit, a Spanish metal converter particularly specialised in the manufacturing of parts for the perfume and cosmetic industry. June 2011, the plant restarts with a brand new anodizing line capable of applying eighteen shades at the same time and of producing more than 350 million parts per year, and a completely upgraded workshop of 36 transfer presses. Cost of the operation, over 6 million euros and nine months of stress for the managers, employees... and customers!

It is a huge sigh of relief in Torello, a small Catalan town a good hour’s drive from Barcelona! “The former Covit almost died but the new Covit is back!” A company that has come a long way. The year 2010 will long be remember when the company successively switched from a family status to the one of a company acquired by a syndicate, the Group PHI, to then experience the worst industrial disaster in its history with a devastating fire which purely and simply destroyed the anodizing workshop and severely damaged nearly all the buildings of the factory.

Fourteen months later, the metamorphosis is complete! Not only does the anodizing workshop host a new fully automated anodizing line with a capacity of 350 million pieces per year, capable of handling 18 shades at a time and very flexible, but also all the buildings, including the administrative offices, have received a complete facelift. “In the new configuration of the anodizing workshop, points out Lluis M. Munné, the Manager, we already have the possibility of doubling the capacity in the coming months.” For now the 150 people working in the factory are doing their best to catch up on lost time. “We didn’t lose that much time in fact, insists Maria Bofill, the Sales and Marketing Director, because with the support of our customers and the help from a number of our colleagues, and I take this opportunity to thank them, we have managed to get through this reconstruction period of nine months without really losing any orders.” As a proof of this, the turnover, which was of 13.5 million euros in 2010 will reach at the end of this year 11 million!


A desire to extend geographically

The main market for the Catalan firm always being the one of perfumes and cosmetics, “I would even say more than ever”, insists Bofill, “with the clear intent to increase our strategy on the high-end segment. And our means are even greater today with this new industrial tool.” Perfumery, of course, but also the make-up sector where Covit achieves about 30% of its turnover with some fine designs in the mascara and lipstick segment.

A “luxury” strategy coupled with a will to geographical expand. “France still is a heavy weight, people at Torello tell us, and will remain a major country but we must go look elsewhere in Europe, North America, Russia and the Middle East.” To note the imminent strengthening of the commercial team at the beginning of next year with the arrival of two new employees. With a goal for 2012, more than 13 million euros in sales.

Jean-Yves Bourgeois

Portfolio

© 2012 - Premium Beauty News - www.premiumbeautynews.com
latest news
Focus
MakeUp in newYork hosted more than 3800 visitors, with a growth of 12% of international guests.

MakeUp in New York moves to Javits Center to continue growing

The latest edition of MakeUp in NewYork was a huge success, announced the organisers. Held at the Center415 on 5th Avenue, in Manhattan, on September 11&12, 2019, the two-day B2B event dedicated to the makeup and skincare supply chain welcomed more than 3800 visitors, with a growth of 12% of international guests. Brazil, Canada, (...)

read more
job opportunities
Experts’ views
100% natural and biodegradable film former offers enhanced sun care protection

Brittany Pease
100% natural and biodegradable film former offers enhanced sun care protection

LexFilm Sun Natural MB is a multidimensional film-forming polymer which imparts superior water-resistance to sunscreens in comparison to leading synthetic polymers. This latest innovation addresses consumers’ demand for natural ecofriendly ingredients, while supporting brands in their new product development goals as they navigate (...)

read more

Features

We use cookies to give you a better browsing experience. By continuing your visit to this site, you accept the use of cookies. Read more and set cookies
close