The project took shape in four new fragrances — Bois Tonic, Rose Taif, Blossom and Tiaré, thanks to which the brand intends to modernize its cologne and eaux de parfum collections in line with market trends. “We wanted a product that was particularly elegant with purely defined lines that would seduce both the Italian and international markets,” said the brand.
For these four fragrances, the brand selected a series of stock packaging components (bottles, caps, pumps, and pump covers) from the Coverpla’s catalog: the Elsa bottle in a 200ml format and Laura in its 50ml version, both paired with the Vintage cap in mat black and silver-colored pumps and pump covers.
Coverpla acted as a design advisor and orchestrated its art of personalizing products through the mixing and matching of the components. For this development, the Vintage cap acts as a common thread linking the various references.