Follow us twitter facebook
Edition: Global
Click here to subscribe toour free weekly newsletter click here
Industry buzz

Covergirl unveils makeup collection for women of colour

Covergirl is doubling down on inclusivity with the launch of a new makeup range designed specifically for women of colour.

The Coty-owned cosmetics brand has announced the release of its ‘Full Spectrum Collection,’ an extensive series spanning foundation, primer, eyeshadows, lipsticks and more. The entire series has been created with dark skin tones in mind, with “super rich pigments and bold shades that stand out,” according to an Instagram post from the brand.

To this end, the line - which is now available at Ulta Beauty in the USA - includes purple lipsticks, eyeshadows ranging from teal and lime green to metallic gold, and creamy blusher in sunset shades. The products cost between US$6.92 and US$13.49.

Celebrating diversity has become an explosive beauty trend over the past year, with multiple brands expanding their shade ranges to suit a wider range of skin tones. High-profile examples include the vegan beauty brand Milk Makeup, which recently added eight new hues to its ’Blur Foundation’ series, as well as NYX Cosmetics, which launched a brand new ’Can’t Stop Won’t Stop’ foundation in 45 shades this summer. Too Faced recruited blogger and influencer Jackie Aina to expand its ’Born This Way’ foundation shade range in June, and Tarte Cosmetics boosted its “Amazonian Clay” foundation range from 25 shades to 40 back in May.

Premium Beauty News with AFP/Relaxnews

© 2018 - Premium Beauty News - www.premiumbeautynews.com
latest news
Focus
MakeUp in newYork hosted more than 3800 visitors, with a growth of 12% of international guests.

MakeUp in New York moves to Javits Center to continue growing

The latest edition of MakeUp in NewYork was a huge success, announced the organisers. Held at the Center415 on 5th Avenue, in Manhattan, on September 11&12, 2019, the two-day B2B event dedicated to the makeup and skincare supply chain welcomed more than 3800 visitors, with a growth of 12% of international guests. Brazil, Canada, (...)

read more
job opportunities
Experts’ views
100% natural and biodegradable film former offers enhanced sun care protection

Brittany Pease
100% natural and biodegradable film former offers enhanced sun care protection

LexFilm Sun Natural MB is a multidimensional film-forming polymer which imparts superior water-resistance to sunscreens in comparison to leading synthetic polymers. This latest innovation addresses consumers’ demand for natural ecofriendly ingredients, while supporting brands in their new product development goals as they navigate (...)

read more

Features

We use cookies to give you a better browsing experience. By continuing your visit to this site, you accept the use of cookies. Read more and set cookies
close