The fragrance and beauty giant has signed a new agreement with Italian luxury fashion house, Etro. The deal establishes a long-term partnership (beyond 2040) between Coty and Etro to produce and distribute signature fragrance lines and home scent collections.

Upon entry into force of the agreement, Coty will assume the development, production, and distribution of all Etro perfumes and fragrances, including Etro’s iconic fragrances Shantung and Paisley. The two companies said they will work together to explore new categories and innovations to grow Etro’s beauty portfolio.

Acquired by L Catterton in July 2021, Etro was founded in Milan Etro in 1968. The brand offers a full range of men’s and women’s ready-to-wear collections. Etro’s presence is driven by the brand’s retail stores consisting of more than 130 locations in over 20 countries across Europe, North America, Middle East and APAC with a prestigious positioning in the symbolic cities of luxury shopping such as Milan, London, Paris, Dubai, New York, Beijing, and Tokyo. Etro’s distribution network also includes omnichannel, travel retail, and selected global wholesale retailers.

This agreement further underscores Coty’s focus on fashion driven licenses with significant multi category potential which resonate with consumers in our key markets. We are excited to collaborate with Etro, building on the brand’s existing beauty offering and bringing its unique brand identity to life through new categories and launches,” said Sue Nabi, Coty’s CEO.

Coty, which also holds licensing deals with Burberry, Gucci, Davidoff and Hugo Boss, recently signed a licensing deal with Italian fashion brand Marni, further strengthening its presence in the luxury fragrance sector.