Beauty and fragrance giant Coty has renewed its license agreement with luxury label Jil Sander for 10 more years.

The two partners said they have agreed on a new strategic project, which will see Jil Sander brand stepping into global ultra-premium fragrances’ segment for the first time ever.

We are very pleased to extend Coty’s long-term partnership with Jil Sander, a rich shared history dating back to the 1980s. Over the past few years, Jil Sander’s collections have received international recognition and huge success, resonating with consumers across the world. Our shared ambition of accelerating the brand’s momentum will guide the latest chapter of our partnership, as we pursue further growth of the fragrance line. Our future strategy will focus on aligning Jil Sander fragrances with the brand’s fashion division, which appeals to the global ultra-premium market,” said Sue Y. Nabi, Coty’s CEO.

"This new milestone will strongly contribute to consolidate and further expand the current solid positioning of Jil Sander brand in the luxury market," added Ubaldo Minelli, Jil Sander and OTB Group CEO.