Coty has named Kristina Strunz as Managing Director, Southeast Asia (SEA) & Distributor Markets after a period of significant business and organizational transformation for the beauty giant.

Strunz joined the company in 2021, as Vice President of Southeast Asia and Distributor Markets Asia. Bringing more than 15 years of international beauty experience to the role, she is responsible for developing and executing Coty’s business strategy in the region, with oversight of business development, marketing, and e-commerce. At the start of 2023, Strunz broadened Estella Lau’s role to Country Manager, Singapore and Prestige Distributor Markets (including Indonesia, India, and Vietnam) to drive the growth of Coty’s luxury brands across the region.

In parallel, the company has also unveiled a new leadership team covering affiliate markets, distributor markets and key business functions in the region. Comprising a line-up of commercial, digital, and marketing talents, Coty’s new Southeast Asia leadership team will be dedicated to work towards elevating Coty to the No.5 beauty leader in the region.