Global beauty group Coty (including brands such as Adidas, Calvin Klein, Chloé, Davidoff, Marc Jacobs, OPI, philosophy, Playboy, Rimmel and Sally Hansen) is forming a joint venture in Brazil with Frajo Internacional, a leading Brazilian cosmetics distributor representing with exclusivity brands such as Revlon (leading brand in Pharmacies), Ferrari (#1 male Fragrance in Brazil), Australian Gold and Artdeco. The new venture will distribute and market Coty mass/masstige brands in the retail channel.
“Brazil is one of the largest markets in the beauty industry,” said Mr. Michele Scannavini, CEO of Coty Inc. “Frajo is the right partner, sharing our passion for beauty. Together, we look forward to introducing new Coty brands into this key market.”
“Joining forces with Coty and benefiting from their expertise is an important step in strengthening Frajo’s position as a leading cosmetic distributor in Brazil,” said Frank Lund, Frajo’s founder and CEO. “Coty’s unique portfolio of brands will provide our customers with more choice.” Frajo currently holds over 20 brands in its portfolio and has a comprehensive sales network reaching over 8,500 points of sales in Brazil.
According to Coty, this deal will expand its go-to-market capabilities in the region. Currently, Coty has an existing commercial partnership in Brazil to distribute certain brands through a door-to-door distribution model. The company also has a distributor representing its Prestige products in the region.