Sean Foster, former CEO of Crowdtap and former President of Avon online, has joined Coty Inc. as Global SVP of eCommerce. In this role, he will oversee Coty’s eCommerce strategy and execution for all three of Coty’s divisions.

Coty has appointed Sean Foster as Global Senior Vice President of...

Coty has appointed Sean Foster as Global Senior Vice President of eCommerce

As a key step in its digital transformation, the company wants to place e-commerce at the heart of its marketplace ambition by building out better omnichannel user journeys and amplifying e-commerce domain depth across its major markets.

"We’ve been building four digital pillars: Marketing Science, Content Foundry, Media Optimization and Omnichannel," said Jason Forbes, Chief Digital and Media Officer for Coty. "Our priority is expanding consumer reach with better content on the right media platforms to drive sales in a highly fluid marketplace. Sean’s background is a perfect fit for this."

Sean Foster has 20+ years of digital and eCommerce experience and joins Coty from roles as CEO of Crowdtap, President of Avon online and the head of Marketing for Gilt.com. He will be based in NYC, reporting into Jason Forbes.