Global beauty group Coty, which market brands such as Adidas, Calvin Klein, Chloé, Davidoff, Marc Jacobs, OPI, philosophy, Playboy, Rimmel and Sally Hansen, has partnered with luxury goods distributors, Chalhoub Group and Jashanmal, to form Coty Distribution Emirates, a new joint venture established to strengthen its footprint and go-to market capabilities in the United Arab Emirates (UAE).

Chalhoub's Faces outlet in the Dubai Mall

Chalhoub’s Faces outlet in the Dubai Mall

This joint venture was developed in connection with Cotyʼs long standing partnership with the Chalhoub Group, a leading importer and distributor of luxury goods in the Middle East. Coty also says the new entity will also allow the group to consolidate the distribution of its products and ensure a cohesive marketing strategy throughout this key market.

Chalhoub's Faces outlet in the Dubai Mall

Chalhoub’s Faces outlet in the Dubai Mall

The United Arab Emirates has enjoyed steady growth over the past decade and is a key emerging market for Coty and the beauty industry,” said Michele Scannavini, CEO of Coty Inc.