Coty has announced that it has renewed its long-term license agreement with global premium sports brand Adidas.
The partnership between the two companies has been focused on the intersection of personal care, wellness, sports and sports lifestyle.
“I am delighted we have signed a new agreement in our long-standing partnership with Adidas, [a brand that] is perfectly positioned to capitalize on the new well-being and athleisure trend in beauty amongst today’s consumers,” said Sue Nabi, Coty’s CEO. “In recent months, we have successfully elevated the body care equity of adidas, moving into products that are focused on enhancing sports and skin care credibility. With the launch of the adidas Active Skin and Mind range, we are positioning adidas as a leading premium body care line with superior ingredients and sustainable packaging. Consumers have responded very positively to the launch, and we look forward to building on this progress with an exciting pipeline of further innovations and lines.”
Building on the successful launch of the Active Skin & Mind Range in Europe, Coty is driving growth of the brand in China. Thus, Active Skin & Mind has forged a partnership with Su Yiming, the Chinese gold medallist in snowboarding, as an ambassador for the brand.