From 12 to 15 March with Cosmopack and Cosmo|Perfumery & Cosmetics and from 13 to 16 March with Cosmo|Hair, Nail & Beauty Salon, the B2B event will host experts to share the possible factors that, from now until 2030, will characterize the evolution of beauty worldwide and how the industry will have to adapt to phenomena such as the digital revolution, new forms of socialization, attention to sustainability and environmental resources, and the multicultural evolution of our society.
Beauty tech and innovation
At the main entrance of the show, a dedicated area will host 32 start-ups specialized in online platforms, digital solutions, virtual apps for product testing, e-make-up and 3D make-up services, software and services for customization, new solutions for retail stores, and interactive digital platforms. This “beauty tech” area will be located within the Garden of Innovation, managed by the beauty trends agency Beautystreams and dedicated to the megatrends that will influence the society in the future and to the innovations that will characterize the beauty sector in the next 10 years.
The start-ups will participate in Cosmoprof Next - a pitch competition that will promote the best projects.
Expanded surface for Cosmopack
As industry players, from global leaders to indie brands, are increasing relying on the know-how of the cosmetics supply chain, Cosmopack, the part of the show dedicated to contract manufacturing and private labels, process and packaging machinery, primary and secondary packaging, applicators, ingredients and raw materials, is gaining momentum. In addition to pavilions 20, 15, 15A and 18, Cosmopack expands its presence in 19PK, part of hall 19.
To optimize the visit routes, the development of Cosmopack foresees an increasingly marked division between the different specialties of the supply chain, and in 2021 an entire pavilion will be dedicated exclusively to machinery. Hall 15 will host international manufacturers specialized in full services for the industry. Focus of the hall 18 will once again be the OEM and packaging companies.
In addition, this year, The Factory (the live presentation of the manufacturing process of a specific cosmetic product) will present a face-foundation suitable for multiple skin tones, thus answering to a new approach focused on diversity and multicultural society.
Cosmo|Perfumery & Cosmetics
Also opening from Thursday 12 to Sunday 15 March, Cosmo|Perfumery & Cosmetics, the part of the show dedicated to finished beauty products sold through retail channels, will feature a special area focusing on the transformation affecting the beauty universe. In addition, a “Garden of Fragrances”, in partnership with Nez la Revue Olfactive, will imagine the place of perfumes in 2030 not as objects but as a part of a broader olfactory culture.
Also in the Cosmo|Perfumery & Cosmetics section, the Cosmoprime zone will gather young brands and the Zoom On Emerging Prime will host young companies entering the international business of Cosmoprof for the first time. In addition, the Extraordinary Gallery will focus on the most innovative Indie Beauty brands.
Cosmoprof & Cosmopack Awards
Exhibiting companies will have the possibility to participate in the Cosmoprof & Cosmopack Awards 2020. A jury made of 50 opinion leaders, representing trend experts, managers and R&D, designers, journalists and influencers, will select the most innovative entries.
For Cosmoprof Awards, there are five categories dedicated to the best proposals in finished product: Skin Saviors, New Kid, Hair Industry breakthrough, Make-up and Nail game-changer of the year, Nature Miracles.
The Cosmopack Awards will celebrate the excellence in the supply chain, following 5 categories: The Fountain of Youth: the ageless Skincare formula, Luminary make-up packaging, Designers’ delight in packaging, The make-up formula transformer, Champion of sustainability.
Winners will be announced on March, Friday 13, at the Service Center.