Cosmoprof to hold a niche b2b show in Mumbai next February

Cosmoprof India, the event of the Cosmoprof network dedicated to the Indian beauty and cosmetics market, launches Signature Event - a niche b2b trade show combining physical and virtual services.

Dubbed “Signature Event by Cosmoprof India”, the event, organized by BolognaFiere and Informa Markets, will be held on 22-23 February 2021 at Hotel Sahara Star, Mumbai.

“This phygital event will be the ideal platform to launch products, engage with brands and suppliers and share ideas that will shape the future of the beauty industry in India, in compliance with health and safety standards,” claim the organizers.

All beauty sectors will be represented, from finished products to supply chain.

A “phygital” event

A series of digital tools will be at disposal of visitors and exhibitors to connect during the show. International stakeholders who will not be able to reach the Sahara Star Hotel, due to travel restrictions, will therefore have the opportunity to interact with those physically present on the show floor. The Cosmoprof India MyMatch digital platform will provide access to live interactions and meetups, while Connect will allow on-site speed date business meetings.

During the event, Cosmotalks will offer a front-row seat for education and insights from beauty expert speakers, with both online and offline sessions. Thanks to Cosmo Onstage, product showcases and live demos will complete the program.

“The beauty market in India has immense potential, with an increase in consumption of 60% in the last five years. This makes it a hotbed of competition and opportunity for multinational and homegrown brands,” highlights the event’s organisers.