Cosmoprof North America is about twenty days away and is readying for its 14th edition, which will take place July 24-26, 2016 at Mandalay Bay Convention Center in Las Vegas. This year’s event expects more than 30,000 attendees from 100 countries worldwide and will play host to over 1,100 exhibitors (compared to 1,017 in 2015) from 35+ countries. To host this record-breaking participation, the show has expanded into the newly built area of Mandalay Bay.
In addition to its three show pavilions, featuring the entire offering of the personal care industry, from raw materials to finished products, Cosmoprof North America will debut two new programs:
- Discover Green, a special area dedicated to eco-friendly, organic and/or natural beauty products, created to mimic the high-end, exclusive feel offered by the returning Discover Beauty, Spotlights, Discover Scent, Tones of Beauty, IBF&E special areas. Cosmoprof organizers explain the decision to include a new “green” section comes on the heels of increased consumer awareness of the environmental impact and ingredient safety from products purchased. This new section will feature companies that showcase novel ideas in the growing environmentally conscious market, covering both the retail and spa distribution markets and including small indie brands, as well as ever-growing power brands.
- Glamour Me, a new beauty lounge located inside the Professional Beauty Section. The special area will allow attendees to experience participating exhibitor products first-hand. For a small donation going to charity, attendees can select to have their hair, nails, skin or makeup show ready with quick services provided by leading exhibitors.
Also, returning for the second year, Tones of Beauty will showcase a select group of multicultural brands across every major sector: Skin, Hair and Color. Representing the next generation in multicultural beauty, companies such as A.J. Crimson and Mielle Organics, will be just a few of the lines represented at Cosmoprof North America in this section.
Cosmoprof North America will also be hosting several conferences during the day to go further in-depth on topics that are relevant to the show attendees. Conferences will include topics including, How To Best Engage The Multicultural Market, TV Home Shopping Culture, Spa Market Evolution: Green Mile Markets, The Beauty OF Sustainability: More That Green Packaging, etc., all available at an added cost.
“Cosmoprof North America is a celebration of beauty that provides key executives from around the world with the opportunity to discover new partnerships for growth and innovative solutions for evolving brands,” said Daniela Ciocan, Cosmoprof North America Marketing Director. “This year’s unique exhibitors and debut programs, coupled with the high caliber of our attendees, guarantees yet another successful event that will exceed expectations.”
Eventually note that Cosmoprof North America has extended its show hours to give both attendees and exhibitors ample time to network and explore new business opportunities. The new show hours are: Sunday 10am-6pm, Monday 9am-6pm and Tuesday 9am-3pm.
Cosmoprof North America