Cosmoprof North America expects visitors count to near pre-pandemic levels

Cosmoprof North America (CPNA), the largest B2B beauty exhibition in the Americas, is getting ready to host its 19th edition July 12th - 14th at the Las Vegas Convention Center (LVCC) in Las Vegas, NV.

Occupying the West hall in its new venue, Cosmoprof North America will segment exhibitors into four macro categories: Hair Care, Skin Care & Makeup, Nails, and Natural Products with a strong presentation of fragrance brands as well.

Special areas will also showcase young and indie brands, including Discover Beauty, Discover Beauty Spotlights, Discover Green, The Beauty Vanities, and the newly launched Discover Black-Owned Beauty. Discover Black-Owned Beauty will be a resource to Black-owned beauty brands seeking access to market opportunities, educational resources, retail distribution, and brand exposure. This area will also support retailers looking to execute their commitment to the "fifteen percent pledge" call to action.

Country Pavilions will include China, Korea, Morocco, Dominican Republic, Spain, Chile, Italy, Colombia, and Argentina.

In the North Hall, Cosmopack North America will feature solutions for the entire beauty supply chain, including packaging, formulation, and machinery. The North Hall will also include the new special area Beauty Tech, featuring exhibitors with the latest technological and digital solutions available to help attendees boost their beauty business.

The event will also offer a comprehensive education program, including the Entrepreneur Academy, a one-day intensive hands-on practical workshop for beauty entrepreneurs, and CosmoTalks, a wide-ranging series of conferences and in-depth talks in the beauty industry. In parallel, Cosmopack North America’s new conference format, Cosmopack Education, features free seminars and panels on raw materials and ingredients, private label and contract manufacturing, primary and secondary packaging, machinery, beauty tech, and other supply chain solutions in the beauty industry.

"With a renewed sense of optimism, people are excited to travel once again and registrations are looking to reach pre-pandemic levels," said Enrico Zannini, General Manager of BolognaFiere Cosmoprof. "The Americas are a strategic market for business development of beauty brands, being the cradle of new trends and new consumers habits, and international operators are more and more interested in discovering the novelties of Cosmoprof North America."

"The future of the beauty industry is brighter than ever, and Cosmoprof 19th Edition is a telling indicator. The number of pre-registered quality visitors and new attendees is noteworthy, with 40+% first-time attendees, proving the beauty industry’s strong desire to come together in-person to engage and collaborate. Between finished products in the West Hall and beauty supply chain suppliers in the North Hall, Cosmoprof North America is proud to boast over 1,100 exhibiting companies," added Nina Daily, Executive Director of the Professional Beauty Association.