Follow us twitter facebook
Edition: Global
Click here to subscribe toour free weekly newsletter click here
Industry buzz

Cosmoprof North America announces exclusive collaboration with LA Fashion Week

Cosmoprof North America (CPNA), the business-to-business beauty event has announced a special collaboration with LA Fashion Week (LAFW), the official fashion week of Los Angeles.

"It is no secret that fashion and beauty are inherently linked," says Daniela Ciocan, Marketing Director at CPNA. "We are thrilled to partner with LAFW to further combine these two worlds and give guests an exclusive look at the upcoming brands on display at CPNA and allow small beauty brands the opportunity to be present at LAFW through their affiliation with us."

CPNA deems that Los Angeles, which is recognized as the breeding ground of cool indie beauty and fashion labels, offers the right elements for such a partnership.

VIPs attending LAFW shows and installations will be treated to a taste of CPNA indie beauty brands through the show’s curated limited edition BOUTIQUE beauty boxes, featuring new-to-market beauty products. The limited-edition beauty box, created by HCT Packaging, a leading packaging supplier for the cosmetics industry, includes over US$200 in sought-after products from several leading brands including: Eve Pearl Brands, Pink Pewter, My Skin & CO, Hue For Every Man and Royal Apothic. Participating exhibitors in this program benefit from a collaboration that takes their products from the show floor and into the hands of tastemakers, celebrities, influencers and media.

"LAFW and CPNA are both dedicated to raising the profile of new and emerging brands through the global lookinglass in a multi-sensory, showcase of what’s new and innovative," says Arthur Chipman, Executive Producer, LAFW. "With so many celebrities, influencers and tastemakers at both our events, this collaboration brings tremendous value to everyone
involved. We are thrilled to help indies get visibility and look forward to expanding the collaboration with CPNA in the future.
"

For registration and show updates, please visit:
www.cosmoprofnorthamerica.com

© 2018 - Premium Beauty News - www.premiumbeautynews.com
latest news
Focus

MakeUp in Paris: The countdown has started before the 2020 edition

The next edition of the BtoB trade show dedicated to the make-up and skincare value chain will be held on June 18th and 19th at the Carrousel du Louvre. Once again, MakeUp in Paris will gather key suppliers of packaging, formulation and full-service solutions for the make-up and skincare markets. The event will feature: latest (...)

read more
job opportunities
Experts’ views
On center stage, the floral bouquet is making its come back

Émilie Coppermann
On center stage, the floral bouquet is making its come back

Just like fashion that is eternally being reinvented, perfumery also works in cycles. And the floral accord is no exception. The very essence of femininity, today floral fragrances are less invasive than in the 1980s, as was the case with Poison by Christian Dior. At the end of the 1990s, floral accords were replaced by clean musky (...)

read more

Features

We use cookies to give you a better browsing experience. By continuing your visit to this site, you accept the use of cookies. Read more and set cookies
close