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Cosmoprof Asia confirms its position as a strategic Asian platform for the beauty business

The 2014 edition of Cosmoprof Asia, which was held on 12-14 November at the Hong Kong Convention and Exhibition Centre, attracted close to 60,000 visitors. China, Korea, Taiwan, Thailand and Japan were the top five Asian sources of visitors outside of Hong Kong. International attendees accounted for 64% of the total attendance with 38,059 visitors (up 1.3% compared to 2013) from 93 non-Asian countries.

According to the event’s organisers, the strong international turnout was underlined by the big increase in representation from the USA and European countries such as Belgium, Denmark, Hungary and Sweden - together with emerging countries such as Indonesia, Myanmar, South Africa and Turkey.

The visibility of international visitors was further enhanced by the 8th International Buyer Programme which lined up more than 110 one-to-one meetings for some 100 exhibiting companies with selected buyers from China, India, Japan, Russia, Turkey and the UAE.

Record exhibitors number

In terms of exhibitor number and size, it was the biggest ever show - 2,362 exhibitors (up 9% over 2013) from 42 countries and regions covering in excess of 81,500 square metres of exhibition space (up 7% over 2013).

The international flavour of Cosmoprof Asia 2014 was confirmed by the 22 national and group pavilions. The biggest was the Korean pavilion (2,776 sqm), followed by the Italian group (2,329 sqm). A new pavilion under the California Trade Alliance featured 12 companies showcasing colour cosmetics, body and foot care products, brush and personal care products.

The next edition of Cosmoprof Asia will take place in Hong Kong on 11 -13 November, 2015.

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© 2014 - Premium Beauty News - www.premiumbeautynews.com
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