Returning for its 29th edition, Cosmoprof Asia 2026 will bring the global beauty community back to Hong Kong across two venues.

  • Cosmopack Asia, dedicated to the entire supply chain, including packaging, private label and contract manufacturing, ingredients and raw materials, machinery and technologies, will take place at AsiaWorld-Expo from 10 to 12 November 2026.
  • Cosmoprof Asia, focused on branded finished products, including perfumery, cosmetics and toiletries, natural and organic, nail and accessories, beauty salon and SPA and hair, will be held at the Hong Kong Convention and Exhibition Centre from 11 to 13 November 2026.

A call for beauty visionaries across Asia-Pacific

Ahead of this new edition, the organizers have launched the global "Wanted" campaign, an omnichannel initiative celebrating the creative disruptors, innovators and beauty visionaries shaping the future of Asia-Pacific’s beauty industry.

The "Wanted" campaign aims to position Cosmoprof Asia 2026 as the gathering place for professionals redefining the future of beauty. Inspired by the visual language of a wanted notice, it celebrates the people and ideas driving beauty’s evolution across Asia-Pacific.

Built around three creative pillars, the campaign reflects key movements transforming the next chapter of the beauty industry:

  • Rule-Breakers champions bold thinkers who challenge conventions and redefine category norms.
  • Innovators spotlights scientists, researchers, manufacturers and technology pioneers advancing formulation, ingredients, packaging, AI, sustainability and production technologies.
  • Fragrance Addicts captures the growing excitement around fragrance, celebrating the professionals and enthusiasts driving creativity and innovation through scent.

The campaign will roll out through a comprehensive omnichannel strategy spanning digital, social, media and out-of-home activations, targeting key audiences in Mainland China, ASEAN, the Middle East and Central Asia.

As part of the rollout, "Wanted" campaign creative will be showcased on the Samsung-dong Shilla Stay LED billboard near COEX in Seoul’s Gangnam District from 14 September to 13 October 2026, bringing the campaign message to audiences in one of South Korea’s key business hubs.

The 2026 edition is expected to welcome over 78,000 visitors and more than 2,900 exhibitors from more than 40 countries and regions, reaffirming its role as Asia-Pacific’s key meeting point for beauty sourcing, product discovery, business exchange and market intelligence.

Visitor pre-registration is now open at www.cosmoprof-asia.com. Beauty professionals and media friends are invited to register online for complimentary admission and stay tuned for further programme announcements and show highlights.