With 118,900 square-meters of exhibition area across the two venues hosting 2,955 exhibitors coming from 48 countries and regions, Cosmoprof Asia once again reaffirmed its role as an important gateway to the Asian beauty market. However, the show was impacted by the situation Hong Kong while the organisers made their best to minimize the consequences.
“Despite the internal and external challenges that Hong Kong has been facing, Cosmoprof Asia remains the ultimate meeting place for the global beauty professionals. We received positive compliments from exhibitors and high-quality visitors who engaged in serious trading at the show. This year, we had made unprecedented investments in visitor promotions and logistics arrangements showing our commitment to delivering a world-class trade show experience to our customers. As a result, the fair attracted buyers from more than 120 countries and regions with satisfactory growth in buyer attendance from emerging markets such as Bulgaria, Brazil, Colombia, New Zealand, Russia and Turkey, despite a reduced overall visitor turnout, especially from among those from Mainland China,” said David Bondi, Senior Vice President - Asia of Informa Markets and Director of Cosmoprof Asia Ltd.
According to the organizers, exhibitors were satisfied with the results of the event in this challenging situation in Hong Kong.
For instance, Anna Dato, Make Up Strategic Marketing & Account Development VP Asia of Italy’s Intercos Group, said, “Cosmoprof Asia is the main platform when we talk about beauty in Asia. Since our company wants to grow, especially in the Southeast Asia market, we really wanted to be here to make a stance and be visible.”
Erwin Schuster, Head Market Segment New Markets and APAC of GEKA GmbH from Germany, confirmed the importance of their presence at Cosmopack Asia. He said business is not done between businesses but between people, so it is still crucial to meet, discuss and look at the products in person.
“This year 46 companies participated in the German Pavilion. The expectations were not as high as in other years because of the political situation. However, a first analysis shows that for most of the exhibitors the expectations were exceeded. There were many good conversations and also more time to talk to the customers. But what was missing were potential new customers who stayed away from the fair,” added Birgit Huber, Deputy Director General at The German Cosmetic, Toiletry, Perfumery and Detergent Association (IKW).
In 2020, Cosmopack Asia will take place from 10 to 12 November 2020 at AsiaWorld-Expo and Cosmoprof Asia from 11 to 13 November 2020 at Hong Kong Convention & Exhibition Centre.