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Cosmoprof Asia 2014 to open its doors tomorrow

Cosmoprof Asia returns for its 19th edition on 12-14 November 2014 at the Hong Kong Convention and Exhibition Centre. The event will host more than 2,350 exhibitors from 42 countries and regions including 22 country and group pavilions.

Cosmoprof Asia 2014 to open its doors on 12-14 November at the Hong Kong Convention and Exhibition Centre

Cosmoprof Asia 2014 to open its doors on 12-14 November at the Hong Kong Convention and Exhibition Centre

The 2014 edition features several novelties, in particular a new exhibition area: Spot On Beauty for innovative products in cosmetics, skincare, nail, hair and personal care. Around 150 international brands will showcase their products in this new section. Among the new product offerings are the Tahitian Lava Scrub by Natural Hygyne Co Ltd (Thailand), Manuka Doctor (Hong Kong) Rejuvenating Bee Venom Face Mask, Black Paint skincare products by Myyuki Co Ltd (Japan) and green-based Raywell Bio Nature Performer hair care products by Intercosmetics S.r.l. (Italy).

Spot On Beauty is complimented by Boutique, a shop where visitors can review and buy travel-sized product samples by selected exhibitors. For a donation of HKD100, all attendees are invited to hand pick seven samples wrapped in a personalised gift box sponsored by HCP. All proceeds collected from 12-14 November will benefit the Hong Kong Breast Cancer Foundation.

Also new for Cosmoprof Asia 2014 is the Prestige Avenue, an open lounge area positioned within the Cosmetics & Toiletries sector. Ten companies renown for high quality products and services servicing the luxury market through targeted distribution channels will exhibit in this area.

Furthermore, for the first time too, the SCC Cosmetic Innovation Summit 2014: "Technology Driven Innovation and Safety” will take place at Cosmoprof Asia. This summit will discuss the positive impact of new technologies on all aspects of a cosmetic product. Speakers invited include executives from P&G Global and Shiseido CO., LTD.

© 2014 - Premium Beauty News - www.premiumbeautynews.com
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