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Packaging & design

Cosmogen sets sail for Brazil

The French company specialising in the design and production of brushes, accessories and packaging for the cosmetics industry, intends to accelerate the growth of its business in Brazil, and more broadly in South America. Cosmogen also showcased several new products at the latest Cosmopack trade show in Bologna, Italy.

Flavio Unikowsky

Flavio Unikowsky

For about four years, Cosmogen has accompanied the rapid development of the Brazilian beauty market, serving its customers directly from Paris. The French company now intends to develop its business from a local base. “Our goal is to become a real player in the Brazilian market,” says Denis Richard Orliange, Chief Operating Officer.

Cosmogen Do Brasil

Cosmogen therefore opened its own sales office in the country, Cosmogen Do Brasil, which will be headed by Flavio Unikowsky, who joined the company as LATAM Manager. Flavio Unikowsky, who previously worked for the Chromavis group, will report to Christian Najjar, Cosmogen’s Export Director.

Today, Brazil already accounts for 10% of Cosmogen’s sales and the opening of a commercial structure in the country should enable the French company to better serve its existing customers - particularly major players such as O’Boticario, Natura and Avon - but also to conquer new market shares with the numerous Brazilian SMEs and emerging brands.

Considering the current development of the market,” Denis Richard Orliange aims to double Cosmogen’s sales in Brazil within the next two years.

Latest innovations

Furthermore Cosmogen showcased several innovations at the Cosmopack tradeshow, which was held in Bologna from March 07 to 10, including two newcomers to its "Squeeze’N" range:

- Micro Squeez’N Tint, a 16 mm diameter version of the tube and brush applicator,
- Mini Squeeze’n Tense, a tube with a SEBS [1] tip on one side to apply the product and a zamac head to smooth it on the other side.

As far as cosmetic brushes are concerned, Cosmogen proposes a series of new synthetic fibres and will enter into a partnership with a Paris-based makeup school, with the aim to develop its expertise, in particular regarding the adaptation of the way brushes are cut to better suit to the new formulations used by makeup artists.

"Cosmogen’s ambition is to become the true expert in cosmetic applicators. And it is how our customers are increasingly perceiving us,” concludes Denis Richard Orliange.

Vincent Gallon

Footnotes

[1styrene-ethylene/butylene-styrene

© 2013 - Premium Beauty News - www.premiumbeautynews.com
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