After Valentino Beauty, a number of L’Oréal Group’s prestige houses — Lancôme, YSL Beauty, Armani Beauty, and Prada Beauty — have entrusted Cosmogen with the bespoke development of mini lipstick packaging, notably for travel retail and discovery sets.
Cosmogen has sought to provide each brand with a fully customized solution across all aspects, including design and industrialization approaches.
In addition to these specific developments, Cosmogen also offers a standard “ready-to-go” mini format with a 1.4 g capacity, featuring a customizable mechanism while remaining within a controlled industrial framework.
This mini-format strategy allows brands to offer collections of multiple shades at an accessible price point. It responds in particular to the expectations expressed by Gen Z and facilitates access to makeup offerings in discovery or travel contexts.
