The Cosmetista Expo North & West Africa trade show will place from 27-30 May 2023 at the International Conference and Exhibition Centre of the Office des Changes, in Casablanca, Morocco.
The event gathers more than 300 exhibitors operating throughout the entire value chain (finished products, raw materials, packaging, equipment, training, and even distribution), from about ten African, European, Asian, and American countries, making it the largest cosmetic B2B show in Africa. Note this year, a first collective participation of five Brazilian companies (Agilise Cosméticos, Brazil Cosmetics, Brazilian Secrets Hair, FitCosmetics and Sweeteez Professional) under the aegis of Beautycare Brazil.
About 17,000 national and international visitors — distributors, wholesalers, beauty salons, perfumeries, drugstores, online shops, etc. — are expected.
“We are proud that Cosmetista Expo has become, in just six editions, the major continental showcase of this particularly dynamic sector that is beauty, cosmetics, and wellness. The fair offers a unique opportunity to discover the latest innovations from the most influential players in the industry, not to mention natural products that are enjoying worldwide enthusiasm,” says Marina Sabir, general manager of Cosmetista Expo.
According to Cosmem, the trade association that brings together cosmetic operators in Morocco, importers, and local manufacturers, the cosmetics market in Morocco is currently estimated at 9 billion dirhams (about 820 million euros) and has an annual growth of 8 to 10%. It represents 45,000 direct jobs and more than 100,000 indirect jobs.