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Cosmetikwatch: competitive intelligence for beauty professionals

Since January 2012, Cosmetikwatch has listed the main cosmetic launches on the French market. To date, six cosmetic categories allow finding 154 brands, more than 3584 ingredients and 1700 products listed in the database.

Cosmetikwatch offers its subscribers the possibility to monitor the competition and perform key-word or targeted multicriteria searches according to the following items:

  • Market linked criteria: company, brand, launch date and/or period, cosmetic category (hair products, personal hygiene, makeup, body care, skincare and sunscreen), distribution channel (natural products stores, mass market, department stores, institute/spa, online shopping, brand shop, selective perfumery, pharmacy/parapharmacy, door to door and mail order selling).
  • Consumer linked criteria: cosmetic target (sensitive skin, oily hair, damaged lips etc.), consumer target (baby, child, woman, man etc.) and area of application.
  • Claim linked criteria: principal claims (anti-wrinkles, moisturizing etc.), performed tolerance tests, « not containing/without » products and labels/awards (ecocert, cosmebio, etc.).
  • Technical criteria: one or several ingredients from the product’s INCI list, product type and/or formulation and packaging item (airless dispenser pump, roll-on, spray, pipette, foamer bottle etc.).

Three types of search are possible, quick, advanced and a new specific one (on the ingredients already available) to respond to needs of the cosmetic industry.

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